Choosing the Right Bollard Sign Size and Placement for Optimal Impact
Bollard signs are a versatile and effective way to communicate with customers, direct foot traffic, and enhance brand visibility. However, simply installing bollard signs isn't enough. To truly maximise their impact, you need to carefully consider the size and placement of each sign. This guide offers practical tips to help you make the right choices.
1. Assessing the Viewing Distance
The primary factor influencing the size of your bollard sign is the distance from which people will be viewing it. A sign that looks perfectly legible up close might be unreadable from across a car park.
Determining Optimal Legibility
Estimate the average viewing distance: Consider where people are most likely to see the sign. Are they walking past slowly, driving by, or approaching from a distance? Measure or estimate this distance.
Character height: The further away the viewer, the larger the characters need to be. A general rule of thumb is that for every 10 feet of viewing distance, you need at least 1 inch of character height for easy readability. So, if the viewing distance is 30 feet, aim for characters that are at least 3 inches tall.
Consider the font: Choose a clear, legible font. Avoid overly decorative or condensed fonts, as these can be difficult to read from a distance. Sans-serif fonts like Arial, Helvetica, or Open Sans are often a good choice.
Common Mistakes to Avoid
Using a font that is too small: This is the most common mistake. Err on the side of larger rather than smaller fonts.
Ignoring the viewing angle: Consider the angle at which people will be viewing the sign. A sign that is angled too far away from the viewer will be difficult to read, even if the font size is adequate.
Assuming everyone has perfect vision: Account for the fact that some people may have impaired vision. Using larger fonts and high-contrast colours will improve readability for everyone.
2. Considering the Surrounding Environment
The environment in which your bollard sign is placed plays a crucial role in determining the appropriate size and design. A sign that blends in with its surroundings will be ineffective.
Factors to Consider
Background clutter: If the sign is placed in an area with a lot of visual clutter, such as a busy street or a crowded car park, you will need a larger sign to stand out. Consider using bright colours or a contrasting background to make the sign more visible.
Lighting conditions: The lighting conditions will affect the visibility of the sign. In dimly lit areas, you may need to use a sign with reflective materials or internal illumination. Bollardsignmarketing can advise on options for illuminated signs.
Proximity to other signs: If the sign is placed near other signs, you will need to make sure that it is large enough to compete for attention. Consider using a different shape or colour to differentiate your sign from the others.
Architectural style: The sign should complement the architectural style of the surrounding buildings. A modern sign might look out of place in a historic district, and vice versa.
Real-World Scenario
Imagine a bollard sign directing customers to a coffee shop located within a busy shopping centre. The sign needs to be large enough to be seen from a distance, even with numerous other signs and displays competing for attention. A small, understated sign would likely be overlooked. A larger, brightly coloured sign with clear, concise messaging would be much more effective.
3. Matching Size to Message Complexity
The complexity of the message you want to convey will also influence the size of your bollard sign. A simple message, such as a directional arrow, can be conveyed with a smaller sign. A more complex message, such as a list of services or a promotional offer, will require a larger sign.
Keep it Concise
Prioritise key information: Identify the most important information you want to convey and focus on that. Avoid trying to cram too much information onto the sign.
Use clear and concise language: Use short, simple words and phrases that are easy to understand. Avoid jargon or technical terms.
Consider using symbols or icons: Symbols and icons can be a great way to convey information quickly and easily. For example, a wheelchair symbol can indicate accessibility.
Size Implications
Short messages: A small to medium-sized bollard sign is usually sufficient for short messages.
Longer messages: A larger bollard sign is necessary to accommodate longer messages. Consider using multiple signs if you have a lot of information to convey.
Frequently asked questions about sign design and messaging can provide further guidance.
4. Ensuring Adequate Spacing Between Signs
If you are using multiple bollard signs, it is important to ensure that they are spaced appropriately. Signs that are too close together can be confusing and overwhelming, while signs that are too far apart may not be noticed.
Spacing Guidelines
Consider the viewing distance: The further away people are viewing the signs, the more space you will need between them.
Avoid visual clutter: Make sure that the signs are not competing with each other for attention. Leave enough space between them so that each sign can be easily seen and understood.
Maintain a consistent spacing: Use a consistent spacing between all of your bollard signs to create a sense of order and professionalism.
Common Mistakes to Avoid
Clustering signs together: This can create a confusing and overwhelming experience for customers.
Placing signs too far apart: This can result in some signs being overlooked.
Ignoring the flow of traffic: Make sure that the signs are placed in a way that guides people effectively.
5. Optimising Placement for Pedestrian Traffic
The placement of your bollard signs is just as important as the size. You need to place the signs in locations where they will be easily seen by your target audience.
Placement Strategies
High-traffic areas: Place the signs in areas with high pedestrian traffic, such as entrances, walkways, and intersections.
Eye-level placement: Position the signs at eye level to ensure that they are easily seen.
Consider the direction of traffic: Place the signs so that they are facing the direction of traffic.
Avoid obstructions: Make sure that the signs are not blocked by trees, bushes, or other obstacles.
Accessibility Considerations
Wheelchair accessibility: Ensure that the signs are placed in a location that is accessible to people in wheelchairs. Learn more about Bollardsignmarketing and our commitment to accessibility.
Visual impairments: Consider using high-contrast colours and large fonts to improve readability for people with visual impairments.
Clear pathways: Ensure that the signs do not obstruct pathways or create tripping hazards.
By carefully considering these factors, you can choose the right bollard sign size and placement to maximise their effectiveness and achieve your desired results. If you need further assistance, our services include expert advice on bollard sign design and installation.